Birkenstock goes luxury as it joins LVMH-Arnault stable
Founded in 1774 company started off making orthopedic shoes
26 February, 12:30"For the next 250 years we need partners sharing the same strategic and long-term vision as the Birkenstock family," brothers Christian and Alex Birkenstock said in a statement. The new co-owners "bring both a deep understanding of the details of a manufacturing business that is all about quality and a respect for brands with a long heritage like ours," said the two brothers, who will retain a stake in the company. Founded in 1774 by Johann Adam Birkenstock, the company started off making orthopedic shoes. By 1897, Konrad Birkenstock had made the first flexible sole fitting the contours of the feet. (ANSA-AFP).